Only link popularity is not the whole and sole responsible for getting the site in Googles' top search results, part is played by the site itself. In fact, the strategy is simple but stick to the rules. The more popular the site the higher will be its position in search results.

A site is popular if it has following features:

1. Large number of visitors/ high traffic
2. Good relevant content
3. Minimized navigation (single click or thought through menu)
4. Relevant web directories and site links

Keywords (density and prominence) also play an important role in bringing you in top search results. More specific keywords the visitor uses more are the chances for specific search results and better chances to get listed on high ranks.

Getting links from other sites is good way of gaining popularity. Link building is another topic, it is a part of our package deal.